The construction machinery industry is one of the important pillar industries of national economy development. Ten years, China's construction machinery industry in the change of the pattern of economic development, economic restructuring has made significant gains, the valspar both ranked first, comprehensive strength rapidly boost, enhance international competitiveness and industry status.
"The industry is healthy and sustainable," lu ying, a senior engineer and deputy secretary-general of the China construction machinery industry association, told reporters on April 17.
The promotion of brand and technical strength market is a double-edged sword, often both opportunities and challenges coexist. "In the current development situation, enterprises should first adjust the mentality, high-speed growth has not now to the pursuit of goals, enterprise current most important problem is to enhance brand and technical strength." According to lu ying's analysis, in the current situation, although the industry is in the transition stage, the market demand of construction machinery is still strong, and the demand in the global market is still considerable. Rapid growth in the past time, the enterprise gain ground, blindly pursue scale expansion and the market share, lead to not solve many problems in the industry, industry into the medium speed growth, now just have time to also have to solve some problems haven't digest.
This is a necessary stage for the development of the industry to a certain extent. Enterprises should change and adjust from the understanding and adapt to the current state of the industry. Changed from the past passive to now take the initiative to adjust, focus on the current enterprise urgently needed to solve the deep-seated problems, such as management level, research and development ability, etc.
At present, the domestic brands and foreign brands than on the user's heart, there is still a gap, the recognition of foreign enterprise products, brand in the international and domestic has a stable market position and loyal users. "Users have their own measures to measure the quality of their products, and the brands with long-term stability, reliability and high cost performance are highly recognized in the market. Although the prices of foreign products are higher, the sales are stable no matter how the market develops. In this respect, domestic enterprises have obvious deficiencies and need to redouble their efforts. Lv Ying said that in the future, the rapid expansion of space, industry growth condition and it's hard to appear, but industry and development potential, this requires the user to improve product quality, performance, and work harder brand awareness, etc.
Spring river water warm duck prophet. In this respect, some enterprises with strategic vision have realized this problem in the period of rapid development of the industry. Now that the market is down, some companies have not fallen or fallen slightly, but have even risen steadily on individual indicators. For example, sany heavy industry co., LTD. Is ranked fifth in the world. According to the latest statistics, anhui forklift in March this year, the production and sales of 10,000.
"These enterprises not only have strategic vision in development, but also have a deep understanding of their own and industry development," said lu ying. He suggested that, in the current market environment is not very stable, each enterprise all want to find their own market positioning as soon as possible, set up under the new situation of development strategy in time, especially in improving product quality and price of kung fu.